Era 6.0 is characterized by its focus on connectivity, social responsibility, and collaborative value creation, making advanced technology crucial for businesses to build resilience. In this article, G-Able explores the importance and strategies to strengthen Tech Enablers in line with the concept of Era 6.0 marketing.

Importance of Tech Enablers in Era 6.0 Marketing

• Strong Connectivity: Era 6.0 marketing emphasizes building deep connections between brands and customers. Utilizing modern technology helps in analyzing data and creating personalized and meaningful experiences.
• Rapid and Accurate Responsiveness: A solid IT foundation enables businesses to respond efficiently to the rapidly changing market demands, making them more competitive in a fast-paced environment.
• Sustainable and Socially Responsible: This includes using technology to promote sustainability and social responsibility. Tech Enablers assist in tracking and efficiently managing social resources.

Strategies to Strengthen Tech Enablers

• Investment in Cutting-Edge Technology: Investing in the latest technologies like AI, Big Data, and IoT provides businesses with high-quality data, enabling them to predict customer behavior and enhance customer experiences effectively.
• Skill Development: Developing the skills of your workforce is key to working efficiently with new technology. It is crucial to prepare your team for the challenges of working with Tech Enablers.
• Flexibility and Adaptability: In a rapidly changing world, flexibility and adaptability are essential. Updating technology to meet market demands is vital for staying relevant.
• Ethical Data Usage: Responsible data usage, including maintaining customer data privacy and using data ethically, is crucial in Era 6.0 marketing.

It is evident that strengthening Tech Enablers for Era 6.0 marketing goes beyond technology investments. It also involves building skilled teams, fostering organizational flexibility, and practicing ethical data usage to create sustainable and socially responsible marketing strategies. G-Able, with over 34 years of expertise in technology, recognizes the role of a ‘Tech Consultant’ in bringing technology to help create a better future for businesses and improve the quality of life for all Thais. This represents our commitment to a digital future that is ‘possible and easier,’ shaping the digital future of Thailand.